Director Product Marketing at Genesys
Brendan has over 25 years of experience in the customer service industry, in both business and technical roles. This broad experience has allowed him to see first-hand the importance of both customers and organisations of delivering consistent omnichannel customer experiences...
Innovative & Disruptive Strategies in CX - The Digital Advantage – Disrupt the Disruptors
Digital disruption has created a tough dichotomy for businesses to struggle with – to remain relevant in the digital age, the brand must embrace the digital ecosystem; however, the cost of embracing it can often seem to outweigh the benefits. Brendan will examine real-world examples of the benefits and critical success factors, providing actionable steps that build the foundation for success as a digital business.