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Matt Baron

Matt Baron

Founder, Avocado55

Acknowledged as one of the leading transformation advisers in the UK – Matt's the creative but pragmatic mind behind incredible service transformations! With an extensive background in customer contact and shared services industry, he’s renowned for designing and implementing practical solutions that turn ordinary businesses into extraordinary success stories.
His secret sauce? A proven mix of Process Optimisation, Contact Automation, and Partner Optimisation that results in cutting-edge Operating Models and solutions, all while cutting your costs along the way. Matt’s worked his magic across various sectors, including airlines, travel, FMCG, fintech, food tech, telecoms, oil & gas to name a few. No matter the industry, Matt’s expertise shines through, making him one of the most sought-after transformation advisers.
When he’s not transforming businesses, you’ll find Matt enjoying the scenic beauty of the Highlands of Scotland where he lives with his wife, Michelle, and their loyal Black Labs.