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April Critchlow

April Critchlow

Chief Marketing Officer, Centrical

April has over 20 years of global marketing experience in the high-tech industry at leading brands like SAP, SAP SuccessFactors, SAP Ariba, and BusinessObjects. April spent 15 years at SAP where her strong customer focus, digital and data driven methodology, and brand storytelling experience led to category growth of Human Experience Management (HXM), an award-winning customer marketing organization, the relaunch of SAP’s small & mid-market brand, and standing up SAP’s first partner demand generation practice. She is currently Chief Marketing Officer of Centrical, a high growth global software as a service company and pioneer of a next-generation employee engagement and performance management platform, where she is responsible for worldwide brand awareness, demand generation and customer success.