subpage hero

Zviki Ben Ishay

Zviki Ben Ishay

Co-Founder & CEO, Lightico
Zviki Ben Ishay, Call Center Veteran, Data Fanatic, CX Champion and Author. Zviki Ben Ishay is a recognized expert in contact center management technologies in the field of innovation and analytics. He has led product innovation and deployment across leading CX companies including Nice Systems (NASDAQ). Mr Ben Ishay assembled a research team that analyzed more than 1 million contact center interactions. Their data, gathered from leading call center businesses, reveals a critical CX gap that has emerged over the last three years. It details the business-critical implications of addressing the last mile of the customer journey. His research findings lay out the case for a robust, flexible Last Mile CX solution that leverages cloud contact center abilities to address the costly gap in the customer journey.