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ExCeL LONDON

Ted Hunting: Speaking at the Call and Contact Centre Expo

Ted Hunting

Senior Vice President of Marketing  -  Bright Pattern

Creating and Measuring Great Omnichannel Journeys

As much as the term "omnichannel" has been used and overused, it is surprising that so few companies are actually offering it. In this era of business disruption, effortless personal omnichannel is the key to winning yet both Gartner and IQPC estimate that only five percent of companies today are offering true omnichannel.

So how do you get started? This session will give you the keys to getting started with omnichannel and specific ways to measure and ensure a consistent experience across all channels.

Three key takeaways from session:

- how to create omnichannel customer journeys
- how to communicate with customers over digital channels
- how to measure omnichannel journeys and act in-the-moment

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