Reetu is the CEO and co-founder of Berlin/Helsinki based ultimate.ai. Started in 2016, ultimate.ai provides AI solutions to enterprises to help them scale their customer service. Today they serve enterprise clients across the Nordics, Germany and UK. The company has also been quick to form strong partnerships with tech giants including SAP, Microsoft, Salesforce and Genesys. Ultimate.ai, backed by Holtzbrinck Ventures, Maki Ventures and Techstars is growing rapidly and changing the way customer service works.