Director of SmartAgent, Mission Labs
James is Director of SmartAgent at Mission Labs, a technology company focused on revolutionising customer experience through modern, cloud based digital communication solutions. Mission Labs is an Amazon Connect and AWS Consulting Partner and helps enterprise clients improve contact centre efficiency and customer satisfaction through complementary software, process automation and contact deflection, serving a variety of customers and partners including JD Sports, FirstGroup, Boohoo Group, Capita and American Golf. Prior to Mission Labs James was Head of Product Management at ATTRAQT plc, who power the shopping experiences for over 240 leading retailers. Whilst at ATTRAQT, James defined the product vision, roadmap and go-to-market strategy to support brands such as ASOS, Adidas, Harvey Nichols and many more.