In the age of customer delight, many brands chase viral “wow” moments - grand gestures, surprise upgrades, over-the-top personalisation.
But are those really what earn long-term loyalty?

In this provocative session, organisational psychologist Danny Wareham will explore how the brain’s social triggers influence customer behaviour and decision-making.

Join us to rethink what customer experience, and why not giving great service might just be great service.