eCommerce and its customers expect around-the-clock service in any time zone. Yet, providing 24/7 service is extremely expensive. guuru offers a pioneering Customer Service Crowdsourcing Platform that helps businesses tap into the knowledge of their most experienced and passionate customers. By leveraging the power of A.I., an algorithm ensures specific inquiries are sent to the customers best qualified to answer them immediately. Questions that don`t need human input are routed to a chatbot, which constantly improves its knowledge base by machine learning. The result is a scalable solution that offers instant and authentic consumer-to-consumer support on any online platform.