SMS and chat apps have become mission-critical communication tools in our personal lives. But many businesses are still behind the curve when it comes to embracing these channels and most are missing the opportunity to enhance customer engagement.

Join Matt Bell, Head of Developer Relations for 8x8, and Mark Magnin, 8x8 Product Manager, as they take the mystery out of APIs and show you how to integrate them into your site and apps. Get tips get tips on starting your own chat app API project right away and learn about how to:

• Improve your website and mobile app security by adding SMS mobile number verification
• Update customers throughout their buying journey using SMS notifications
• Accelerate customer support outcomes using WhatsApp integrated with a CRM system