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27 & 28 MARCH 2019


Melissa Frost: Speaking at the B2B Marketing Expo

Melissa Frost

Premier CX

YOU HAD ME AT HELLO: Emotion in an Automated World

As automation becomes the norm, there is a risk of compromising consumer-brand relationships at a subliminal level. This seminar explores how emotion and other human traits can be introduced into automated IVRs to make them more credible and engaging. This thought-provoking interactive session will provide valuable insights to ensure that your brand doesn’t lose the ‘human touch’.

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