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27 & 28 MARCH 2019


Martin Ratolístka: Speaking at the Call and Contact Centre Expo

Martin Ratolístka


The Dilemma of Customer Service Automation: Make or Buy?

In order to secure future scalability of the business and ensure a high level of customer service, we have to invest into automation and process optimisation. Sometimes it is difficult to find an appropriate solution on the market, so therefore we have the option of building a solution ourselves. The question is, how do we decide whether to make or buy solutions that ensure our customer service becomes more efficient?

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