Louisa Smythe is a Marketing Manager at Tenfold, a solution that helps companies have better conversations by putting customer information into action in real time. After 4 years in the customer experience software space, she is passionate about helping brands deliver consistent and personalized experiences to their customers. Outside of work hours, she explores the Hill Country of Texas with her fearless companion, Bojangles, a long haired miniature dachshund. Come visit her at Booth 2324 to learn more about her dog, customer experience, or Tenfold (in that order).
Building & Optimizing your Customer Engagement Hub for GDPR
Learn about how organizations approach building a Customer Engagement Hub - a tech stack that captures the customer journey from start to finish - and review an example from an enterprise company. Next, discuss how this integrated architecture can help companies stay compliant with the impending General Data Protection Regulation (GDPR). This seminar will focus particularly on how to ensure compliance with respect to a customer’s right to be forgotten.