The End of Phone Numbers? Understanding Website-Based Voice Calling
WebRTC enables customer voice calls to be embedded into websites. With ‘webcalling’, interaction data goes beyond the ‘From’ caller ID offered by inbound phone calls, instead offering data and multimedia tools to enhance customer service. Contextual browser-based calls from smartphones, tablets and desktops will replace traditional PSTN calls from voice-only telephones. This seminar details how this new world will look and how organisations might evaluate their ‘webcalling’ strategy.