The C&UX Expo logo

27 & 28 MARCH 2019


Kobus van der Westhuizen: Speaking at the B2B Marketing Expo

Kobus van der Westhuizen

Genii AI & Analytics

Ai applied: From Pain to Gain – A case study

We will present the Good, Bad & Ugly of developing the first customer service demand prediction models. Come listen to a real case study, NO THEORY, where Ai was applied to predict customer service demands across the customer journey , and actioned, to improve CX and reduce customer effort. We will present a case study where predictive analytics, leveraging Ai machine learning, was applied successfully at a large telco. The business case, process applied, outcomes, failures, lessons learned and success story, with associated ROI.

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